Doosan Infracore North America
Doosan Infracore North American (now DEVELON) needed to promote their first foray into dozer manufacturing. I wrote a story featuring a customer’s review that connected DEVELON’s newest product with small business values. First, I compiled the necessary background information. This included market data on the promoted equipment, DEVELON’s values, the customer’s history and reviewing popular articles that covered similar subject material. The information bolstered my interview questions and approach. I next created an article outline. I emphasized the customer’s emotional connection to his small family business and subtly wove DEVELON’s values throughout the story. Finally, I carefully proofread the piece before submitting it for internal review.
The piece was published in the top trade outlet Construction Equipment Guide.